Amidst the sea of generic brands in the cannabis dispensary industry, the Kady brothers' unwavering determination to preserve the authentic cannabis culture stands out. They refused to succumb to the trend of creating brands with a generic appeal; instead, they aimed to establish a shop that fully embraced the genuine experience within cannabis culture for decades.  Our collaboration with the Kady brothers began with meticulous strategic planning, instilling confidence in the project's success. We identified a neighbourhood with heavy foot traffic and a thriving local community as the ideal setting for their concept to shine. Despite the presence of big brands in these areas, we saw it as an opportunity to showcase the unique value proposition of the brothers' brand and demonstrate how extraordinary an alternative brand could be. Our journey led us to an empty building previously serving the purpose of a children's music school near Trinity Bellwoods Park in the Queen West neighbourhood of Toronto. The space was unique, and its layout could only be changed slightly. However, we devised a plan to create a dynamic retail space. We considered three main qualifiers for retail success: product display and merchandising, physical comfort for the employees, and a unique space experience for the customers. We used an old-school retail display method of grid walls and designed custom clear and neon acrylic shelves and boxes. This allowed us to create a space for easily adjustable merchandising to accommodate changing product offerings. Using cork flooring allowed us to maximize the comfort of employees who spend over seven hours standing and walking in the space. Adding multiple tactile and colourful materials with curvilinear three-dimensional qualities created a unique in-store experience for shoppers.  These elements, such as the main centrepiece display of colourful curvilinear layers, the swooping ceiling, the colourful mirrors, and the oscillating main desk face, all contribute to the shop's unique and intriguing aesthetic. All interior colours were first developed for the brand and then utilized to create a seamless guest experience.  Other interior design elements were chosen to embody the "cosmic" portion of the brand. Colourful terrazzo flooring, counters, and cork flooring were used throughout to create a peppered alien landscape.  The interiors, combined with a well-rounded brand and incredible guest experience, have helped the shop become a mainstay within the community. Having just surpassed its 3rd anniversary, it is clear that it is here to stay and that this strategic, brand-driven approach works.